Tippex Interactive YT ad : A hunter shoots a bear http://youtu.be/4ba1BqJ4S2M :: smart, funny, product-focused. wow.

In:

via youtube.com

Really nice to see a YouTube takeover that doesn't rely on the "surprise" of breaking the fourth wall of the YouTube player - but actually integrates the product into the story line in a way that is genuinely interactive, and cute, and funny.... Smart smart stuff. Big like.

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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