T-SHIRT WAR :: Big viral stop-motion 'music video' - really a 'quality content' "advermotion". Interesting.

In:

via youtube.com

I think this is quite interesting - it's picked up a million views in it's first week - and in many ways it's just 'another' fun stop-motion. But halfway through the sto-mo finishes and becomes a full-on advert - for the song, the performers, the t-shirt designs, the guy who made the t-shirts - it's an "advermotion".

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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