[Social Marketing] Nike engages consumers to do something good for them (and for others) (and use the products)

Nike Encourages Collective Philanthropy Through Physical Activity

A Nike display in Argentina encourages passersby to contribute collectively to the United Nations Children’s Fund while engaging in fitness and outdoor activity.  Translated, the display reads

“Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com

[via Creative Criminals]

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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