Not getting it :: Ford and Volkswagon AR 'test drives'. Tech is not a toy...



Well Tech is, obviously, a toy.
But I'm just wondering why ad firms still treat it like it's a magic pokey stick that will make people like their product. There are lots of these - but car adverts in AR aren't anything more than car adverts on the TV - which seems weird as you could use the opportunity to talk to your potential clients instead of literally treating them like children.

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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