Fitzwiliam abandons Bassetti: Art Fund logo just too ugly.

In:


Nina told me that the Fitzwilliam had refused Art Fund cash because they refused to have the art fund logo beside it (it is pretty awful...). I refused to believe it until we found this in the Times:

May 31, 2009

Biteback: Fitzwilliam's no loga stance means no lolly

Richard Brooks

No logo, no lolly. Cambridge’s Fitzwilliam Museum has rejected a grant of £80,000 from the Art Fund, which gives wads of cash each year to museums and galleries to buy art. But the “tit-for-tat” deal would have meant the museum showing the fund’s newish, pink-and-black heart-shaped logo beside the funded picture. Its refusal has now lost the museum not only that money, but other funding from the V&A and the Museums, Libraries and Archives Council. So, the Fitz’s plan to purchase a £175,000 work has collapsed — at least for now.

Its director, Timothy Potts, quoted in the June edition of The Art Newspaper, takes a splendidly purist view that “logos are the currency of marketing, and this introduces a promotional element into the galleries which we regard as an unacceptable distraction”. Hear, hear, particularly as I have found out that the painting is a 1616 work by Bassetti called Dead Christ Supported by the Virgin and Mary Magdalene. A pink-heart logo would look a tad naff next to a pietà.

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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