Nike Air's physical interactive online shoe race... I don't know - but it's fun! Blow the shoe.


[vimeo w=500&h=283] via


From Nicolas @ Castro in Argentina comes this awesome digital updating of the blow-in-the-tube-to-make-the-horse/car/boat-move fairground classic.

This time using the microphone and some heavy magnets you get a levitating Nike Air to race against other online or instore opponents.
It's a great level of interaction with, what is, at the end of the day, a shoe. And interesting to see Nike playing with a digital/physical relationship rather than a image-based platonic hero-marketing - but then maybe it's just Argentina.

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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