Guy Walks Across America :: Levi stop-motion ad - interesting community "authenticity" response - & quite a cool video.



I like this - i think it's a really strong ad - but there are a number of comments that seem a bit meh, which I think is fascinating.

And mainly it comes down to the fact that he didn't actually walk the whole way - like, no kidding.Technically it's still an awesome feat, but the journey they want the viewer to take needs faith, not gadgetry, and the behind-the-scenes kind of destroys the myth of the video.A lesson perhaps that, at a perception level, lo-tech and true beats big and fake (even though this isn't 'fake' it's amazing)All very interesting... Here's a nice maps mash-up they made of the trip:


Here's the making of:[youtube]

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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