Ford Interactive Projection :: Seeper & Ogilvy launch a car with some fab projection mapping.

In:

via youtube.com

...to be honest this feels a bit like one of those projects where a complex narrative device muddles a dramatic visual solution (oh, plus a crowbar to get the product into shot). I'm lost as to the plot - there seems to be proper interaction and a dramatic finale, but I'm still very unclear what it has to do with the car.... but, let's face it, cool.

Written by
Tea Uglow
There is, it turns out, always a Tea in team. And Beth. Of course. x
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